Business Logo Maker

Your logo is often the first visual impression your business makes on potential customers. It communicates your brand identity and values, which helps customers establish a sense of connection to your business. It also drives brand awareness so you stand out from your competition.

Your logo’s font helps define the feel of your brand. The typography you choose should align with the industry your business operates in. For example, hi-tech companies often use bold innovative fonts and finance companies rely on more traditional ones. On the other hand, if you’re designing a small business logo for a creative company, a playful font could work well.

Like typography, colors also communicate the personality of your brand. It’s a good idea to research logo psychology when choosing your logo colors. For example, blue and gray represent trust and security, which is why they are popular colors among financial businesses. Meanwhile, brighter, bolder colors like purple and orange represent fun and creativity, which makes them popular among design companies and startups.

Icons, illustrations and graphics play a huge role in defining your brand through your logo. Make it visually engaging in a way that displays the essence of your business. For example, a financial business may choose to use a graphic of a mountain in their logo to communicate stability and strength.