Meet the SEO Experts
Meet the team that put together the content to help improve your organic performance. Whether you’re new to the world of SEO or have been doing it for a while, there’s something here for everyone.
Mordy Oberstein
Head of SEO Branding, Wix
Mordy is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker.
ARTICLES BY MORDY
→ Wix’s SEO Dashboard makes GSC data available at a glance
→ Monitor organic performance with GSC data in Wix Analytics
→ How to optimize your podcast for Google Search
→ How stable are Pinterest rankings and traffic? [Study]
→ How to do keyword research with Wix's Semrush integration
→ Google's shift from authority to content diversity
→ Why is Google rewriting so many titles in the SERP?
→ Content lessons from Google's May 2022 core update
George Nguyen
Director of SEO Editorial, Wix
George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works. He was formerly a search news journalist and is known to speak at the occasional industry event.
Crystal Carter
Head of SEO Communications, Wix
Crystal is an SEO & Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds, and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, Brighton SEO, Moz, DeepCrawl, Semrush, and more.
James Clark
Web Analyst
James Clark is a web analyst from London, with a background in the publishing sector. When he isn't helping businesses with their analytics, he's usually writing how-to guides over on his website Technically Product.
Chima Mmeje
SEO Content Strategist
Zenith Copy
Chima Mmeje is an SEO Copywriter and Content Strategist. She helps SaaS and tech brands to build topic clusters, execute their content strategy and update poorly-performing content to rank better on search engines.
Maddy Osman
Founder
the blogsmith
Maddy Osman is the bestselling author of Writing for Humans and Robots: The New Rules of Content Style, and one of Semrush and BuzzSumo's Top 100 Content Marketers. She's also a digital native with a decade-long devotion to creating engaging content and the founder of The Blogsmith content agency.
Matthew Kaminsky
Wix SEO Expert and Online Instructor
Matthew is responsible for SEO education initiatives at Wix, helping people increase their sites’ visibility on search engines with SEO.
Michel Fortin
VP of Digital Marketing at Musora Media
Michel Fortin is a marketing advisor, author, speaker, and the VP of Digital Marketing at Musora Media, the company behind Drumeo. For nearly 30 years, he has worked with clients from around the globe to improve their visibility, build their authority, and grow their business.
Krystal Taing
Global Director of Pre-sales Solutions at Uberall
Krystal Taing is the Global Director of Pre-sales Solutions at Uberall. She is a Google Business Profile Platinum Product Expert and faculty member at LocalU. She helps brands at managing hybrid customer experiences.
ARTICLES BY KRYSTAL
→ How to select the perfect GBP category for your business
→ An introduction to local SEO
Celeste Gonzalez
SEO Specialist at RicketyRoo
Celeste Gonzalez is an SEO Specialist at RicketyRoo. She began her journey with SEO by doing what she loves best: learning. She continues to learn in public and share her experiences—good and bad—with the community through Twitter and #SEOBreakdown.
ARTICLES BY CELESTE
→ How to start optimizing your Wix site for search
→ Local citations: How to get started
.png)
Chris Green
Senior SEO Consultant at Torque Partnership
Chris Green is an SEO consultant and trainer of over 10 years. A lover of all things digital and uses spreadsheets for more of his life than he really needs to, Chris specializes in migrations, auditing, reporting, training and standing up new processes for teams.
Luke Carthy
eCommerce Consultant
Luke is a well-seasoned eCommerce SEO & CRO consultant, online store founder and international speaker with years of hands-on and strategic experience. Luke delivers double / triple-digit growth for global eCommerce brands and growth-hungry startups.
Marcus Tober
Head of Enterprise, Semrush
Marcus Tober is a leading global SEO specialist and speaker, named a top 8 Online Influencer in Digital Marketing and EU Search Personality of the Year 2016. He previously founded and led Searchmetrics, a global search experience platform, and joined Semrush as Head of Enterprise in 2022.
Debbie Chew
Global SEO Manager
Debbie Chew is an SEO Manager at Dialpad with over 8 years of experience in digital marketing. She specializes in content and link building, and is passionate about sharing her learnings with other marketers.
Colt Sliva
Senior Technical SEO Analyst
Colt Sliva is a technical SEO who has experience working with SaaS, eCommerce, UGC Platforms, and News Publishers across the Fortune 500. His main area of study is SEO at scale, automations, and breaking things to see how they really work.
Jonas Sickler
SEO Manager at Terakeet
Jonas Sickler is an accomplished author and SEO manager at Terakeet. He helps marketers unpack the customer journey to deliver more authentic brand experiences through the organic search channel. His advice has appeared in Forbes, CMI, and Search Engine Watch.
ARTICLES BY JONAS
→ How to use topic clusters and pillar pages for SEO
→ Why brands need a full-funnel content marketing strategy
Darren Shaw
Founder and President at Whitespark
Darren is the founder of Whitespark and has been teaching business owners, marketers, and agencies how to rank at the top of Google’s local map-pack for over 14 years through his extensive research, writing, and speaking on all things Local SEO.
Lazarina Stoy
SEO & Data Science Senior Manager at Intrepid Digital
Lazarina is an SEO consultant specializing in Data Science and is currently a senior manager at enterprise-level marketing agency Intrepid Digital. As a proponent of SEO automation, Lazarina often speaks at webinars and conferences and creates helpful resources for fellow SEOs to kick off their data science journey.
ARTICLES BY LAZARINA
→ A beginner's guide to CTAs: How to choose the right CTA for your business goals
Ashwin Balakrishnan
Senior Marketing Manager at Optmyzr
Ashwin is a digital marketer specializing in content strategy and SEO. He currently looks after organic marketing at Optmyzr and contributes to Search Engine Journal. His writing can also be found on Wix, Nutshell, and other SaaS sites.
Myriam Jessier
SEO Trainer at PRAGM
Myriam Jessier is an SEO consultant and trainer with 15+ years of experience. She loves to share her knowledge because it helps everyone make the web a bit more human and bot-friendly.
Marie Haynes
Owner at Marie Haynes Consulting Inc.
Dr. Marie Haynes has been helping businesses perform well in Google's ever changing algorithms since 2008. A recognized leader in the SEO industry, digital marketers around the world use her book and checklist to evaluate website quality like a Google quality rater.
Simon Cox
Technical SEO Consultant at Cox and Co Creative
Simon Cox has been building, managing, optimizing, measuring, and taking websites apart since 1995. In-house at a global financial corporate for many years, he now freelances, bakes bread, and crafts technical SEO Audits. Find him at simoncox.com.
Adriana Stein
CEO and Founder at AS Marketing
Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of marketing agency AS Marketing. She leads a team of multi-language SEO experts who develop holistic international marketing strategies for global companies.
Crystal Ortiz
SEO Consultant
Crystal Ortiz is an SEO consultant with experience across fashion, health, travel, automotive, and fitness. She teaches digital marketing classes at various universities across the US. Crystal lives in Indiana with her husband, son, and dog.
Veruska Anconitano
International & Multilingual SEO Consultant
Veruska is an SEO consultant that works at the intersection of SEO and localization to help companies enter non-English-speaking markets. She follows a culturalized approach to SEO and localization, leveraging cognitive psychology, neuroscience, and data.
Eli Schwartz
Growth Advisor and SEO Consultant
Eli Schwartz is the bestselling author of Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. A growth advisor and consultant, his ability to demystify and craft organic marketing strategies has generated billions in value for some of the internet's top sites.
Lidia Infante
Senior SEO Manager at Sanity.io
Mark Williams-Cook
Digital Marketing Director at Candour
Sophie Brannon
SEO Specialist
Jeremy Rivera
Founder of SEO Arcade
Over 16 years in SEO, Jeremy has worked with literally hundreds of sites, small businesses, and enterprise level companies in dozens of industries. His focus is on ensuring companies get the best return on investment for their SEO campaign.
Twitter | Linkedin
Claire Carlile
Local Search Expert at BrightLocal
Claire Carlile is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Twitter
Ann Smarty
SEO Analyst at Internet
Marketing Ninjas
Ann Smarty is an SEO analyst at Internet Marketing Ninjas and founder of Viral Content Bee. Ann's SEO career began in 2010. She is the former editor-in-chief of Search Engine Journal and writer for prominent blogs, including Moz and Mashable.
Twitter | Linkedin
Jamar Ramos
Content Marketer
Cari O'Brien
Chief Word Nerd & Founder at Custom Content Solutions
Cari O'Brien is Founder and Chief Word Nerd at Custom Content Solutions, a digital content agency. She’s the creator of the Connection Copywriting Method and the online course, Write That Site. She’s a frequent speaker on branding and copywriting.
Twitter | Linkedin